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Myntra Festive Campaign 2024
Led the end-to-end creative direction for Myntra's festive campaign, from concept development to final delivery. Integrated AI-generated backgrounds with live model shoots to create a cohesive, high-impact visual narrative across digital and print platforms.
Plan
- Conducted mood-board research and trend analysis for the festive season
- Developed concept brief aligning with Myntra's brand identity and campaign goals
- Coordinated AI background generation pipeline alongside live model shoot schedules
- Managed cross-functional teams across photography, post-production, and digital delivery
Strategy
- Positioned the campaign around warmth and celebration using a rich jewel-tone palette
- Blended AI-generated environments with real talent to cut production time by 30%
- Rolled out assets across Instagram, app banners, and print simultaneously for maximum reach