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Citykart Brand Identity Refresh
Spearheaded a comprehensive brand identity refresh for Citykart over 3.5 years, defining the visual language across in-store, digital, and campaign materials. Used CGI and VFX to elevate campaign films beyond conventional retail aesthetics.
Plan
- Audited existing brand assets and identified inconsistencies across touchpoints
- Defined a new visual language — typography, colour system, and iconography
- Created brand guidelines and handed off to in-house and agency teams
- Supervised rollout across 200+ stores and all digital channels
Strategy
- Differentiated Citykart from competitors by leaning into bold, locally resonant visual storytelling
- Used CGI and VFX to achieve premium aesthetics on a mid-market budget
- Built a scalable design system to ensure brand consistency at every scale